Active ageing presents “the biggest opportunity for the physical activity sector today”, according to David Stalker, president of EuropeActive – the industry body for the European sports, fitness and physical activity sector.
Stalker, addressing more than 100 industry professionals on an online seminar, said it was time for facility operators and activity providers to focus on older adults.
“As operators, if you can’t see that one of the biggest opportunities you have is the ageing population, then frankly I don’t know what you’re doing in the industry,” Stalker said.
“For the first time health is sitting at our door with the opportunity to deliver it and ageing is a crucial element of that, so let’s grab it.
“As a sector, we have to embrace this challenge. It’s hard work, but it’s crucial that we make a difference to people’s lives. We must do it.”
Official statistics show that, in the UK, there are 12 million people aged 65 and above. By 2035, more than half of adults are expected to be 50 or over and the number of people aged 85 and over is projected to double by 2050.
Stalker was speaking in a webinar with the topic of “Active and Healthy Ageing”, hosted by power-assisted exercise equipment supplier Innerva. To watch the webinar, click here.