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Former England rugby captain Sue Day named FA’s director of women’s football

Day will lead the delivery and evolution of the FA’s 2024-28 women’s strategy (Image: The FA)

Former England rugby captain, Sue Day MBE, has been named The Football Association’s (FA) director of women’s football. Day, who represented her country in 59 games, will take up her role in December 2024, replacing the outgoing Baroness Sue Campbell.

She joins from the Rugby Football Union (RFU), where she is a board member and chief operations officer and chief financial officer. In her multifaceted role at RFU, Day is responsible for finance, technology, people, strategy and the executive lead for the women’s game and inclusion and diversity.

In her new role at the FA, Day will lead the delivery and evolution of the FA’s 2024-28 women’s strategy, including the association’s ambition for equal access for women and girls across every level of the game. She will also represent the FA on NewCo’s Board as it transitions to a new era in the professional game.

England women’s senior and development teams will remain under the leadership of women’s technical director, Kay Cossington.

Day will also be responsible for the strategic leadership to develop, improve and raise awareness of disability football in England. Her commercial and business expertise will be called upon for women’s and para football’s drive to generate new revenues and inspire greater visibility, engagement, performance and participation.

“It is an honour to be able to join the FA in this incredibly exciting role, at a pivotal moment in the history of the sport,” Day said.

“Women’s football has the opportunity to change the sporting and societal landscape forever, and I am very excited to be part of that. The challenge to develop disability football from the grassroots to the elite is also deeply motivating. I grew up playing football every day in the school playground, then one day I was told I wasn’t allowed to play with boys on the school team.

“I am passionate about making sure that future generations have the equal opportunities that weren’t afforded to so many girls like me. I’m really looking forward to working with the brilliant team at the FA and the many external stakeholders to bring all of these possibilities to life.

“I would like to also pay tribute to Baroness Sue Campbell. Sue is a legend of sport. Her leadership and expertise over the last eight-years has taken the game to a new level. Football, and the whole of English sport, has a great to deal to thank her for.”

FA CEO Mark Bullingham added: “Sue’s professional expertise and passion for women’s sport, combined with her business acumen made her the standout candidate for this role.

“Her credentials show she has the vision and leadership to make the most of this moment in time to take the women’s game and para football to new heights.

“I would also like to again reiterate my thanks to Baroness Sue Campbell, these exciting times for the women’s game are testament to Sue’s brilliant leadership, total commitment and deep passion for the sport. She has inspired us all and we are grateful for her continued contribution across the women’s game and para football.”

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