GM Active has entered into a strategic partnership with Innerva, specialists in power-assisted exercise equipment, as part of plans to help older adults and those with long term conditions across Greater Manchester get physically active.
Over the next 12 months, Innerva will work with the GM Active consortium of leisure and community organisations to help engage harder to reach communities in regular and, where appropriate, rehabilitative, activity.
Inactive older adults are often put off by the prospect of traditional gyms and fitness equipment. The partnership is looking to tackle this and engage older adults and those with long-term conditions by offering them power-assisted exercise.
Jon Hymus, Commercial Director at Innerva, said: “In 15 years’ time, it’s estimated that 1.1 million people in Greater Manchester will be over the age 50 – that’s 37 per cent of the city-region population. We will work with GM Active to support people who are unwilling or unable to use traditional exercise equipment to be physically active.”
Jon Keating, GM Active’s Head of Business Operations, added: “Innerva and all our business partners have a niche role to play in our collective vision and mission.
“We welcome Innerva aboard and look forward to working with the team, to mutually benefit from the knowledge and expertise they bring to the GM Active cause.”