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Nike partners on initiative to build a more environmentally sustainable culture in football

Lotte Wubben-Moy was the first Nike athlete to be sent the Handbook (IMAGE: Football For Future)

Environmental football non-profit Football For Future have partnered with Nike to create a new Climate Champion Handbook for Nike athletes, educating them on climate change and its relationship with football. EURO 2022 Winner and England defender Lotte Wubben-Moy is the first Nike athlete to be sent the Handbook that aims to educate their athletes on the interrelationship between sport and climate change, and supporting them to use their platform and raise awareness.

The Climate Champion Handbook explains the fundamentals of climate change, the interrelationship between climate, sustainability and football as well as what Football For Future is doing to tackle climate change. It also details how Nike is mitigating environmental impact and how Nike athletes can make a difference.

Football For Future Founder, Elliot Arthur-Worsop, said: “We’re delighted to work with Lotte and Nike on this pioneering project to activate athletes in the climate space. There is such exciting potential if we can support players and brands to use their platforms to educate their followers about important issues and redefine the climate conversation for new audiences. There is a long way to go – but this is a good first step.”

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